TikTok, this social network that turns ridiculous dances into millions of euros⊠If you are here, itâs because you want to know how much you can earn on TikTok and especially how. Do you just need to post three videos of your cat falling off the couch to become rich? Not exactly⊠But donât worry, weâre going to scrutinize everything!
đ° How Does TikTok Pay Its Creators?
You may have heard about the TikTok Creator Fund⊠Bad news: it has become as generous as a stingy uncle at Christmas. Fortunately, there are several ways to monetize your content, and some can earn much more than the simple fund.
1ïžâŁ The creator fund: a carrot… not so golden
TikTok pays you a little something for each view, but letâs be honest, itâs peanuts. To be eligible, you need to:
- Have at least 10,000 followers
- Get 100,000 total views in the last 30 days
- Be over 18 years old
But even if you meet these criteria, donât expect to drive around in a Lamborghini. On average, weâre talking about âŹ0.02 to âŹ0.04 for 1,000 views. That means if your video gets a million views⊠you earn between 20 and 40 euros. Not great, huh?
2ïžâŁ Tips and gifts from followers đ
For some time now, TikTok has allowed followers to send virtual gifts during your lives. These little gifts (roses, lions, galaxiesâŠ) can be converted into real money. If you have an engaged fanbase, this can definitely supplement your income!
3ïžâŁ Partnerships with brands đŻ
This is where big creators really make money. A collaboration with a brand can earn you from âŹ200 to âŹ10,000 per post, or even more if you are a recognized influencer. Companies are looking for creators to promote their products, and they pay much more than TikTok itself.
4ïžâŁ Affiliate marketing and selling products đïž
You can sell your own products (merchandising, courses, ebooksâŠ) or do affiliate marketing. Basically, you share a link to a product and, if someone buys it through you, you earn a commission. Itâs a very interesting source of passive income.
đ How Much Can You Really Earn on TikTok?
It all depends on your audience and how you monetize your content. To give you an idea, hereâs a summary table of the average earnings of TikTok creators based on their popularity:
| Type of creator | Number of followers | Estimated monthly earnings |
|---|---|---|
| Small creator | 10,000 â 50,000 | âŹ100 â âŹ500 |
| Average creator | 50,000 â 500,000 | âŹ500 â âŹ5,000 |
| Established influencer | 500,000 â 1M+ | âŹ5,000 â âŹ50,000+ |
You will notice that TikTok earnings are not linear: a creator with 500,000 followers can earn much more than another with 1 million. It all depends on engagement and the monetization sources used.
đ Tips to Maximize Your Earnings on TikTok
If you really want to make a living from TikTok, youâll need to adopt the right strategies. Here are some proven tips:
-
Focus on viral videos đŹ
The more your videos are shared, the more views they generate⊠and the more money you earn! Think about trends, use the right music, and make your videos engaging. -
Build a loyal community đ€
Having followers is good. Having followers who engage and comment is even better. The higher your engagement rate, the more brands will be willing to pay you for a collaboration. -
Diversify your income sources đž
Donât limit yourself to the creator fund! Combine partnerships, affiliate marketing, product sales, TikTok Live⊠and youâll maximize your earnings. -
Optimize your profile đ„
A well-thought-out bio, a clean profile, and a clear editorial line help to attract more followers and land more lucrative partnerships.
đ€ TikTok, A Land of Opportunity or an Illusion?
TikTok can bring in big earnings, but it requires time, strategy, and perseverance. Unlike YouTube where ad revenues can be substantial, TikTok is not an automatic cash machine. However, with the right strategies, it is possible to turn it into a full-time job.
If you want to go further, feel free to check out our complete guide on social media monetization (link in nofollow). And if this article helped you, share it with your TikTok creator friends! đ
